Fads are things that are around for a season or two, trends on the other hand, can define a generation….RayBan sunglasses, rolled peg-legged jeans, and big, overly highlighted, teased, hair…. can we say 1980′s. Catch my meaning here? I remember when folks said “scrapbooking” would be a fad and that people would not really spend the time or effort to “scrap”….whoa nelly were they wrong. Scrapbooking or Paperarts as some folks call it, grew exponentially into a multi-billion (with a “B” folks) dollar industry over the past decade and, what’s more, it has influenced crafting as we know it as well.
So, while wandering the CHA show, I noticed some interesting fads (those pervasive little things that kept showing up…again) 1. CUPCAKES…. Crafty Chica had Cupcakes, Pentel was putting Cupcakes on little onesies with their ultracool fabric pens, Maya Road had Cupcakes (Awesome cupcakes…I so love Maya Road anything), American Crafts had Cupcakes, Pink Paislee had cupcakes, and Crafty Secret has had cupcakes for quite sometime…. as well as Etsy being littered with the baked loverlies in all sorts of amazingly creative ways. Cupcakes are totally cute, amazingly addictive and completely harsh on my thighs but, a FAD nonetheless. Underlying TREND to pay attention to….homemade. The concept of Homemade, Handmade, Back to the Basics and Comfort is something we see a lot of in uncertain times but, this time it is a bit different. With the recession hitting folks hard, they are once again heading home and being more frugal but, there is also an underlying current against things that look too manufactured as well. People are gravitating towards things that are handmade over store bought and, scrapbooking is not being overlooked here either. Look for hand made textures and paper and a DIY vibe to more and more of the mainstream lay-outs as well as scrapbooking products being used in untraditional ways (like this coaster from Maya Road….).
By sarah hodsdon